About Us

🐟 About Us | Fry n Fun – Homemade Frozen Food Brand from Kolkata

Our Story

Fry n Fun began with a simple dream — to bring the taste of authentic, homemade Bengali fried food to every kitchen.

Back in 1997, our founder invested just ₹25,000 to start a small food venture under the name Lokenath Food Products. With dedication, quality, and a vision to make tasty food accessible to all, the brand gradually earned trust across local households.

In 2002, that dream evolved into something bigger — the birth of Fry n Fun, a homemade frozen food brand from Kolkata, focused on providing healthy, ready-to-fry fish-based snacks that retain the freshness and flavor of traditional recipes.

Our Philosophy

We believe fried food can still be healthy, hygienic, and wholesome when made the right way.
That’s why Fry n Fun follows a strict cold-chain process, maintaining freshness at every step — from raw fish selection to packaging.

Our products are prepared using fresh fish, quality herbs and spices, and zero artificial preservatives. Customers simply need to fry them in fresh sunflower or soybean oil and enjoy with ketchup or kasundi (Bengali mustard chutney) for that perfect home-style flavor.

Our Commitment to Quality

  • ✅ Fresh Ingredients Only: Locally sourced, carefully cleaned, and marinated.

  • 🧊 Cold-Chain Maintained: Ensures freshness from production to delivery.

  • 🧂 Authentic Taste: Traditional Bengali flavor with modern convenience.

  • 🧴 Health-Focused: Fry in sunflower or soybean oil for a lighter, healthier experience.

We’ve stayed true to our promise — “Taste the Fun. Fry n Fun.”

How VNR Digital Solutions Helped Transform the Brand

Over time, as the market grew competitive, Fry n Fun faced a major challenge — declining offline sales due to larger corporate food brands dominating retail shelves.

That’s when VNR Digital Solutions stepped in.
With their expertise in digital marketing, branding, and eCommerce growth, they helped Fry n Fun:

  • Build a strong online and digital presence.

  • Set up a modern Shopify-based eCommerce platform.

  • Optimize product visibility through Google and Meta Ads.

  • Reach new-age consumers through social media marketing and SEO.

Thanks to this collaboration, Fry n Fun is once again reaching the kitchens of Kolkata — now through clicks, not just counters.

Our Mission

To make authentic, homemade frozen fish snacks accessible to every home — maintaining quality, hygiene, and the warmth of traditional taste.

Our Vision

To become Eastern India’s most loved frozen snack brand, rooted in Kolkata’s culinary heritage yet powered by modern digital innovation.

From Tradition to Transformation

Fry n Fun stands as a proud example of how a small homemade brand can evolve with passion, perseverance, and the right digital push.

We’re not just serving frozen food — we’re serving nostalgia, freshness, and convenience in every bite.